…for the crappy Superbowl Commercials this year. I made a comment to some friends after the game that this year’s crop of Superbowl ads just didn’t seem to be as good as those in year’s past. Now I know why… it was due to President Bush and the Iraq war.
No commercial that appeared last night during Super Bowl XLI directly addressed Iraq, unlike a patriotic spot for Budweiser beer that ran during the game two years ago. But the ongoing war seemed to linger just below the surface of many of this year’s commercials.
More than a dozen spots celebrated violence in an exaggerated, cartoonlike vein that was intended to be humorous, but often came across as cruel or callous.
Those who wish the last four years of history had never happened could find solace in several commercials that used the device of ending an awful tale by revealing it was only a dream.
Then, too, there was the unfortunate homonym at the heart of a commercial from Prudential Financial, titled “What Can a Rock Do?”
The problem with the spot, created internally at Prudential, was that whenever the announcer said, “a rock” — invoking the Prudential logo, the rock of Gibraltar — it sounded as if he were saying, yes, “Iraq.”
To be sure, sometimes “a rock” is just “a rock,” and someone who has watched the Super Bowl XIX years in a row only for the commercials may be inferring things that Madison Avenue never meant to imply.
As Dan puts it, it sounds “like the editors at the NY Times must have taped the Superbowl commercials and are now playing them backwards to distill the hidden message buried deep within.” Michelle says, “Step away from the computer, dude, and give. It. A. Rest.” I agree.
For those keeping score at home, President Bush and the Iraq war are now responsible for:
4. The death of Pope John Paul II;
5. London bombings;
6. The West Virginia mine disaster;
7. Global warming;
9. The blackouts in 2003;
…and now we can add “lame Superbowl commercials” to the list. For the list of
eleven twelve, I can forgive him. For tonight… he must be impeached! And if I find out he’s responsible for the halftime show featuring the-artist-formerly-known-and-now-known-again-as-Prince, I’ll personally file the articles of impeachment myself!